Chanel has officially launched its e-commerce platform in India, nearly two decades after opening its flagship store in Delhi. The platform offers a curated selection of fragrance, beauty, and eyewear products, marking a significant milestone for the luxury brand in one of the world’s fastest-growing digital markets.
With this launch, Chanel can now serve customers across 27,000 postcodes in India, including regions without access to its physical boutiques. This aligns with India’s booming e-commerce sector, which is projected to reach $111 billion by 2024, fueled by increasing internet penetration and a growing base of digitally savvy consumers.
Currently, Chanel operates one fashion boutique in Delhi and several beauty-focused stores across India. The new online platform enhances the customer experience by offering personalized services, such as bespoke purchases and appointment bookings at physical outlets. This approach allows Chanel to deepen its engagement with Indian consumers while maintaining its exclusive brand identity.
Despite its digital expansion, Chanel has no immediate plans to increase the number of physical fashion boutiques in India. Instead, the focus remains on blending luxury with convenience, leveraging the digital platform to cater to India’s evolving luxury market.
This strategic move highlights Chanel’s commitment to innovation and adapting to local market dynamics, ensuring it remains a leader in the competitive luxury landscape.