Shiprocket, one of India’s leading logistics technology providers, has unveiled its pilot project for a dedicated D2C marketplace, ‘Zop’, aimed at lowering customer acquisition costs (CAC) and generating new demand for hundreds of Indian brands.
According to CEO Saahil Goel, the initiative is part of Shiprocket’s strategy to address a critical challenge faced by many emerging brands—reaching the right customers without incurring high marketing expenses. “For the last six months, we have been focused on helping merchants with the creation of demand. With Zop, we are taking a significant step to build a brand discovery platform that not only showcases unique D2C offerings but also streamlines the customer acquisition process,” Goel explained.
The Zop marketplace is designed to act as a comprehensive digital ecosystem where brands can list their products and engage directly with consumers. By integrating advanced data analytics and AI-driven insights, the platform will help tailor product recommendations and optimize marketing strategies, ensuring that brands can reach a broader audience more efficiently. This initiative is particularly timely, given the increasing competition in the e-commerce space, where consumer behavior is rapidly shifting towards digital-first shopping experiences.
Moreover, Zop aims to bridge the gap between online and offline retail by supporting multi-channel promotion and seamless integration with third-party logistics providers. This approach not only enhances operational efficiencies but also elevates the overall consumer experience by offering faster delivery and improved customer service.
Industry experts see Shiprocket’s move as a significant development in the evolving D2C landscape in India, where innovative marketplaces are reshaping how brands connect with consumers. As the pilot phase unfolds, stakeholders will be closely monitoring its performance to assess its potential for national scaling, which could set a new benchmark for D2C commerce in India.