Unstoppable GOV Surge: Blinkit Zepto Swiggy Quick Commerce

India’s quick commerce industry is experiencing a remarkable surge, with startups like Blinkit, Instamart, and Zepto reshaping consumer habits.

Zepto, a rising star, reported an annualized gross order value (GOV) of $3 billion in January 2025, marking a threefold increase in just eight months. Blinkit, backed by Zomato, recorded a 169% year-on-year GOV growth in FY24, while Swiggy’s Instamart grew by 57.63%.

These impressive figures highlight the shift in consumer preference for hyperlocal deliveries and essentials, overshadowing the growth of traditional food delivery businesses. Quick commerce is poised for sustained expansion as these companies optimize logistics and consumer engagement.