Smytten, a Bengaluru-based direct-to-consumer (D2C) platform that specializes in product discovery and trials, has recently made significant strides in expanding its reach by venturing into the offline retail space. In February 2023, the company launched an experiential store at Gaur City Mall in Noida, marking a strategic shift in its business model. The store is designed to provide customers with a tactile experience of the products offered on Smytten’s platform, enhancing customer engagement by allowing them to interact with the products before making a purchase. This move aligns with Smytten’s approach to merging the convenience of online shopping with the sensory experience of physical retail.
Smytten has built a reputation for offering consumers an opportunity to try products from various categories, including skincare, beauty, wellness, and home care, before committing to full-sized purchases. By offering samples and trials, the platform has successfully positioned itself as a discovery platform for new-age brands, helping them build trust and customer loyalty.
The launch of its offline store is a significant step in Smytten’s growth strategy, as it aims to attract a wider audience, particularly those who are still hesitant about fully embracing online shopping. The physical store will serve as a point of connection where customers can experience Smytten’s products firsthand, and it is expected to drive both in-store and online sales. Additionally, Smytten plans to expand its offline presence in other cities, capitalizing on the growing trend of omnichannel retail that blends digital and physical shopping experiences.
1 thought on “D2c Brand Smytten Offline Expansion plan”
Attractive section of content. I simply stumbled upon your blog and in accession capital to say that I get actually loved account your weblog posts. Any way I’ll be subscribing in your augment or even I achievement you get entry to constantly rapidly.